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Research papers

Privacy laws, internet scams and other challenges affecting panel research

The paper reviews various ways in which security breaches occur and suggests ways to prevent them. It addresses crime on the Internet, specifically phishing and spyware, and considers what could happen to panel research firms if their panelists'...

Catalogue: Panel Research 2006
Author: David W. Stark
Company: KANTAR TNS Malaysia
October 8, 2006
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Citation

Stark, D. W. (2006a, October 08). Privacy laws, internet scams and other challenges affecting panel research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/privacy-laws-internet-scams-and-other-challenges-affecting-panel-research


Research papers

How are new interactive relationships with customers changing the face of marketing

This paper examines the growing need for electronic data security measures to be put in place in market research organisations. It uses research available in the United Kingdom on private companies and how they handle data security to illustrate that...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Rana Tassabehji, Marian Sudbury
September 1, 2000
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Citation

Tassabehji and Sudbury (2000a, September 01). How are new interactive relationships with customers changing the face of marketing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-are-new-interactive-relationships-with-customers-changing-the-face-of-marketing